May 22, 2025
Animation Scotland Marks Three Years with Bold New Brand and Global Ambitions
Animation Scotland is proud to unveil a dynamic new brand identity to mark its three-year anniversary and signal a confident new chapter for the country’s animation and VFX sector. The refreshed brand and positioning, launched with support from Screen Scotland, cement Animation Scotland’s commitment to championing local creative excellence while elevating Scotland’s presence in the global industry.
Edinburgh, Scotland – 22nd May 2025
Animation Scotland is proud to unveil a dynamic new brand identity to mark its three-year anniversary and signal a confident new chapter for the country’s animation and VFX sector. The refreshed brand and positioning, launched with support from Screen Scotland, cement Animation Scotland’s commitment to championing local creative excellence while elevating Scotland’s presence in the global industry.
The milestone is being celebrated on the international stage at MIFA 2025 in Annecy, France, the world’s leading animation market, where Animation Scotland is showcasing its bold new positioning and a united studio network under one powerful creative banner.
“Scotland is home to world-class animation and VFX talent. This new identity reflects our collective strengths, our ambition, and our growing influence in the global market,” said Sueann Rochester, Animation Scotland Board Chair. “It’s not just a new look, Animation Scotland’s new identity reflects our evolving role as the national voice for a dynamic industry, championing talent and breaking down barriers to help animation thrive.”
Since launching in 2022, Animation Scotland has worked to unify and amplify the voice of Scotland’s animation and VFX sector, strengthening collaboration across studios. Through partnerships with organisations such as Screen Scotland, Scottish Enterprise, and Dash Accounting Services, the organisation has laid the groundwork for a thriving national network. It has also developed strong relationships with academic institutions to support graduate employment and futureproof the sector’s talent pipeline.
Industry engagement has been central to this strategy, with Animation Scotland representing the country at major national and international events including MOVE Summit, Glasgow Film Festival, Manipulate Arts, and the World Animation Summit. Most notably, Animation Scotland has played a key role in attracting international investment, such as the recent arrival of Halon Entertainment, demonstrating that Scotland is not only creatively strong but also commercially ready.
David Smith, Director of Screen Scotland said: “Screen Scotland has worked with Animation Scotland to enable them to take this next step in their invaluable work. This is the first time Scotland’s animation sector has been showcased in this way at an international market – a clear indication that animation in Scotland continues to grow. This momentum in the sector reflects the international reputation of Scotland’s highly skilled animation and VFX workforce, who continue to work on globally significant content as well as exciting local productions.”
At this year’s MIFA, this mission takes center stage. Visitors to Stand B.02 will experience not only the strength of Scotland’s animation sector but also the spirit of its identity. A bespoke Animation Scotland tartan will be present, along with a partnership with Raasay Distillery and Edinburgh Gin to bring a true taste of Scotland to France.
About Screen Scotland
Screen Scotland drives development of all aspects of Scotland’s film and tv industry, through funding and strategic support.
Screen Scotland is part of Creative Scotland and delivers these services and support with funding from Scottish Government and The National Lottery. Find out more at screen.scot and follow us on LinkedIn and Instagram.
About Animation Scotland
Animation Scotland is the flagship for Scottish animation and VFX, helping to shape our industry at home while expanding its global presence. As well as supporting and showcasing the creative excellence of our members, we work as a local partner to the world’s leading production companies.
Our studios are:
The 2D Workshop
Animation Garden
Bigmouth Audio
Blobina
Bonnie and Braw Cartùns
Cahoots Studios
Clubhouse Animation
Curious Dreamers
Eyebolls
Hey Daisy Moon Productions
Heehaw
Hydra Studios
Motif
Ping
Revenant
Wild Child Animation
Visible Fictions
Zaratan
Still Credits:
Piripenguins – Wild Child Animation – Eaglet Films, BBC, CBeebies
The Legend of Luna – Eyebolls – BRC Imagination Arts – Great Wolf Entertainment
Valorant Oni Skins – Revenant – Riot Games