October 8, 2026
Animation Scotland and View Conference Partnership
View Conference
Oct 12-16
Turin, Italy.
We’re very excited to be partnering with VIEW Conference, supporting and promoting their programme of events. Our Board Director and PR expert, Adele Khawli, will be leading a special session as part of this year’s programme.
Studio Brand vs. Personal Brand: What They Share, What They Don’t, and Where People Get It Wrong”
What is marketing and PR anyway? Whether you’re building a studio’s reputation or your own?
Studios can invest in marketing without connecting it to their wider business goals, then struggle to see the return. Freelancers and independent creatives often think that promoting themselves or their projects is out of reach without a team or budget. Both are wrong, and both are leaving opportunities on the table because of it.
This talk breaks down the common misconceptions on each side, the surprising overlap in how audiences actually build trust in a name (whether it’s a company or a person), and the strategies that transfer between the two – positioning, consistency, storytelling, and reputation-building – so you can apply the right lessons regardless of which one you’re building.
You’ll leave the talk with a clearer understanding of what successful marketing and PR strategies can achieve, and how you can adopt these for your studio or personal brand.
Hayley Miller
Hayley Miller is the founder of World VFX Day, an initiative launched in 2023 that centers around their free annual online event held on 8 December. Their mission is to spotlight the art, innovation, and humans behind the VFX and animation magic audiences see on screen. With over a decade of experience in marketing and communications across the entertainment and technology sectors, Hayley spent several years working across leading studios including Pixomondo, MPC/Technicolor Group, and Territory Studio.
World VFX Day celebrates the artistry, innovation, and technical excellence behind visual effects in filmmaking and beyond, all year round. Through partnerships with industry professionals and organizations around the world, the initiative seeks to elevate the global profile of VFX and animation while sharing insights and knowledge that inspire creativity, new ideas and real change.
Adele Khawli
Adele Khawli is a marketing and PR consultant specialising in animation, VFX and entertainment. Through her consultancy, Cliù, she helps creative studios become better known, communicate what makes them different and connect their marketing more closely with the work they want to win.
Before founding her consultancy, Cliù, Adele spent more than eight years leading marketing at Axis Studios as Head of Marketing. She helped grow the studio’s international profile and led campaigns for over 100 projects, working with clients including Netflix, HBO, Microsoft, Riot Games, Amazon, Universal and Wizards of the Coast.
Today, Adele works with creative studios to clarify how they present themselves, promote their work and reach new clients and audiences. She is particularly interested in giving greater visibility to the artists, ideas and processes behind creative work.
Adele is a Chartered Marketer and serves on the Board of Directors of Animation Scotland. She is also involved with Animated Women UK Scotland and mentors through WIA.